Effective Ad? Ask Your Brain

Matthew Lieberman, UCLA professor of Psychology and of Psychiatry and Biobehavioral sciences, led a study in which researchers imaged the brains of smokers while they were asked to rate the effectiveness of several anti-smoking ads, with surprising results.

Life Science Professors James A. Lake and Larry Simpson, Elected to American Academy of Arts and Sciences

James A. Lake, Distinguished professor of Molecular, Cell and Developmental Biology and Human Genetics, and Larry Simpson, Professor of Microbiology, Immunology and Molecular Genetics are among 220 distinguished scholars, scientists, authors, artists, and business and philanthropic leaders elected today to the American Academy of Arts and Sciences in recognition of their outstanding accomplishments.